Are you sorta sick of hearing about Ford’s $30,000 electric pickup truck? I sort of am. It’s not because I think it’s a horrible idea or something. It’s because I feel like we learn about one more minuscule fact about the thing every week, and it’s starting to feel a bit annoying.
Well, I think Ford also realized it was giving us tasteless breadcrumbs the past few months and finally gave us a first look at the prototype.
And yeah, it looks like a truck. But that’s a good thing.
Ford’s new $30,000 EV pickup
Ford launched a new website dedicated to the highly anticipated pickup. At the top is a short video showing a camouflaged prototype of the truck driving through Ford’s cold-weather facility in Northern Michigan. Right now, the truck is being tested for stability control, traction control, electronic power-assisted steering capabilities, and other features.
The EV truck has a very boxy shape, void of bulbous fenders like Ford’s larger pickup trucks. It looks pretty simple from the back. The side view shows a pretty spacious cabin and a tall bed.
Once again, I’d say we didn’t learn all that much. But in a way, that’s good. Why? Americans don’t want a strange or obscure EV. They don’t want an over-the-top, stylized EV. They want a truck. A simple truck. And it seems that this is exactly what we’re getting.
Will Ford shake up the pickup segment?
For now, the planned price of the highly anticipated truck is $30,000, part of Ford’s attempt to compete with Chinese EVs. It’s going on sale in 2027.
It’s the first of Ford’s new EV lineup, which will utilize its Universal EV platform. Basically, Ford can lower the cost of its EVs by reducing the number of parts needed to build and simplifying the production process.
The truck represents Ford’s “reimagining” of how the automaker “develops and builds vehicles,” said Vice President Alan Clarke.
Despite all the talk of “American innovation,” however, the truck is pretty unremarkable. Still, Americans are hoping Ford’s affordable electric vehicle will inspire more automakers to attempt cheap, simple vehicles as well.
It very well might be already, with even brands like Volkswagen contemplating a pickup for America’s market. Scout and Slate are also bringing an affordable pickup to the states.
It will be interesting to see which cheap, bland pickup becomes the most popular among Americans.
