The British manufacturer INEOS produces the Grenadier, a heavily off-road-focused SUV that looks a lot like an old Land Rover Defender. However, despite a booming SUV market, there is significant competition for a vehicle like the Grenadier. It hasn’t exactly been smooth sailing for INEOS either.
The company has also been hit by heavy tariffs, which the Trump Administration recently upped to 25% on vehicles manufactured in Europe. Over 7,000 Grenadiers were recalled due to a fault that caused their doors to fly open while the vehicle was in motion.
Several hundred employees were laid off in late 2025, and production of the Grenadier was halted completely when its seat supplier went bankrupt. Despite all of this, things were up and running again soon enough. Grenadier just reported that a record number of orders were placed in Q1 of 2026, sales are up 20% year-on-year, and over 35,000 vehicles have been delivered globally in the three years INEOS has been operating.
But is the Grenadier actually worth buying, or are more established vehicles like the Toyota Land Cruiser better options? Well, that depends on what you intend to use the vehicle for.
The Land Cruiser is a better daily driver
The 2026 Land Cruiser beats the Grenadier in a few pretty vital departments. Firstly, when it comes to powertrains, the Grenadier proves there is actually a replacement for displacement. On paper, you’d think a 3-Liter BMW-made I-6 Turbo would thrash a 2.4-liter I-4. But Toyota’s hybrid powertrain pumps out 44 more horsepower and an extra 133 lb-ft of torque when compared to INEOS’ effort.
This is also reflected in the fuel economy. The Land Cruiser gets 22 MPG in the city and 25 on the highway, which is pretty respectable for a vehicle of this size. The Grenadier gets 15 MPG in both environments.
Beyond that, the Toyota has a more modern and tech-packed interior. Featuring things like a 12.3-inch infotainment screen, JBL speakers, heated/ventilated seats, and a full ADAS suite. Toyota also backs its hybrids with a 10-year/150,000-mile warranty on the batteries, and an 8-year/100,000-mile warranty on all other hybrid components, which is pretty hard to beat.
In terms of price, the Land Cruiser has the Grenadier roundly beat, too. Despite being one of the most expensive Toyotas, it still starts around $14,000 cheaper than the Grenadier. So in short, on the road, you’re far better off with a Toyota Land Cruiser. But there is one area where the Grenadier looks like a solid pick.
The Grenadier is very off-road-focused
Very few people will buy something like a Land Cruiser, Land Rover, or Ford Bronco and spend most of their time seriously off-roading in it. If you are one of those people, then a Grenadier really isn’t for you. It’s a worse daily driver than all of those I’ve just mentioned, while costing more than both the Land Cruiser and the Bronco.
But if you do intend to go off-roading, then it’s one of the best options on the market these days. A solid front axle gives the Grenadier better wheel articulation when the terrain gets challenging. Triple locking diffs, allowing you to lock the front, rear, or center differentials, are also a major help when the going gets tough.
It also has more ground clearance and better armor than the Land Cruiser, can tow 1,700 pounds more than the Toyota, and is designed for easy field repairs. It also has recirculating-ball steering, which is more responsive in off-road situations.
There are little touches too, like removable roof panels if you want to go a little Jeep with things. There’s a modular accessory system, with a rapidly growing community, which in turn means excellent aftermarket support.
A large part of the increase in Grenadier sales is due to first responders and emergency services ordering the vehicle. Further highlighting how effective it is off-road and in other extreme conditions.
So if you’re off-roading or overlanding, the Grenadier does make sense. Especially as the company that makes it seems to be sticking around for a while.
