It was only a matter of time: Honda may be killing the Prologue by year’s end — leaving it with zero electric vehicles in America after a $15.7 billion retreat

A few days after Honda announced it was canceling the 0 Series SUV, 0 Series Saloon, and Acura RSX, various sources are now speculating that Honda is canceling all its electric vehicles in the United States. This would mean that the Honda Prologue could be discontinued.

Honda is one of many automakers making a sudden, dramatic pivot away from its previous electric-focused future lineup. As the United States’ political opinions and regulations shift and tax incentives disappear, it appears that Americans are no longer as interested in purchasing an EV, especially an expensive one. With new-car prices skyrocketing, the United States is envious as China and Europe receive super-cheap EVs that American automakers just can’t compete with. Well, some are trying. But Honda is one of the automakers that has thrown up a white flag.

In a move that cost Honda $15.7 billion, the automaker has drastically shifted away from its EV plans. Three vehicles meant for the American market have been canceled, including the 0 Series Saloon, 0 Series SUV, and Acura RSX. Honda revealed its 0 Series in 2024, so it’s been in the works for a while. However, Honda has stated that it’s focusing on hybrid vehicles instead after it failed to make EVs that “offer value for money” better than new Chinese brands cranking out cheap electric vehicles. But are they moving away from EVs completely?

Honda Prologue may be next on the chopping block

While it was previously believed that Honda was only canceling its upcoming electric vehicle plans, a report from AutoForecast Solutions claims that Honda is moving away from EVs entirely in the United States market. The report goes on to say that the Honda Prologue will be discontinued by the end of this year, meaning the pivot will affect current models as well.

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The Prologue was a bit of a strange move for Honda to begin with, with the automaker hoping to fill some gaps in the EV space ahead of its 0 Series. To get the Prologue out quickly back in 2024, Honda partnered with General Motors, using the same platform, battery packs, electric motors, and even some interior elements as the Chevrolet Blazer EV.

Joked one Tesla fan on X (formerly Twitter): “‘Let us sell a Mexican rebadged Chevrolet at insanely high prices, except it has no reason to exist versus the Made-in-USA Model Y, which is cheaper and better in practically every way.’ Who could have seen this coming?”

In its first year on the market, Honda sold around 33,000 models. This grew to 39,000 units in 2025, though most sales were made in the first half of the year. As the year neared its end, Americans lost interest when the federal EV tax credit expired. Going into this year, only 1,731 have sold. That’s a 74% decrease compared to the beginning of 2025. This sales pattern may have played a role in Honda’s alleged decision to discontinue the Prologue after just two years.

Earlier in March, Honda announced that it had experienced its first annual loss in nearly 70 years. It’s safe to say that 2025 was a tough year for the carmaker, which was unable to keep up with rapid market changes. Honda stated: “The situation changed far more rapidly than we expected. The suspension of EV subsidies in North America undercut growth, and competition in China meant we couldn’t provide attractive models or maintain our competitive edge.”

The Prologue is actually a pretty good-looking vehicle and did see some success when EVs were being pushed. Current owners do like it. I wonder if it would make sense for Honda to bring it back as a hybrid, which would coincide more with the brand’s new direction.

For now, Honda has not made any public statements about the Prologue or its rumored discontinuation.