Despite being the most popular pickup truck in America, I think Ford overestimated the sales of its recent batch of F-Series trucks. With plenty sitting on the lots, waiting to be sold, Ford has decided to do some aggressive deals for March 2026.
Apparently, 28,000 Ford F-150s are sitting on lots, leftover from 2025. In what CarEdge called the best deal of the month, Ford is offering the F-150 for 0% APR for 60 months, $1,000 cash in celebration of Truck Month, and no payments for 90 days — and no money down required — if you buy one of these 2025 models. On top of this, Ford is offering the discontinued Lightning for 0% APR for 72 months plus a $2,000 charging credit.
Basically, if you’ve been wanting a Ford F-150, this is probably the time.
Why are Ford F-150s not selling?
The Ford F-150 is selling. It was the best-selling pickup truck in America in 2025. However, that doesn’t mean it’s selling enough.
Going into 2026, Ford noticed a 9.2% drop in overall sales of its F-150 models. There were some production cuts in late 2025 due to supply chain issues and — as always — there have been multiple recalls in the early months of 2026. But the biggest issue has been the price of the F-150, especially higher trims.
The base price of a Ford F-150 XL in 2025 was $38,810. This isn’t crazy, but it’s not cheap. It follows an overall trend in America of new car prices going up, up, up. A lot of Americans are getting priced out of even the entry level new trucks. But this is just the base model Ford F-150. The STX can reach up to $47,600, the XLT can be $49,295, the Lariat can have a price tag of $65,950, the Tremor reaches $64,915, and the Raptor is basically $80,000. O wait, the Raptor R is $112,725, bringing the F-150 into the six figures.
Going into 2026, Ford dealerships saw a lot of higher trims still sitting on the lots. That’s because Americans have been going for lower trim and base models to save money. In 2025, carmakers noticed the trend. Automotive News reported that Ford, Mini, Mitsubishi, and Ram announced at the NADA Show in New Orleans that they’d be building more affordable vehicles. This includes Ford claiming it would be “boosting production” of the F-150’s STX trim, the second-lowest trim, reported Car and Driver.
Despite this claim, Ford didn’t slow down its production of the Raptor, the highest trim. It’s a generally popular pickup model that saw relatively high demand the last few years. However, it probably didn’t sell as many as Ford predicted based on previous years’ sales. Now, many are left over.
There is no confirmed overarching reason that Ford has 2025 Ford F-Series trucks that it’s desperate to move. But it’s no secret that Americans are eyeing cheaper trucks — even ones from China. Ford abandoned the Lightning to focus on its cheaper lineup of EVs, including a truck that’s said to be $30,000. Cheap trucks are the future, and that’s leaving some of the 2025 pickups behind.
