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Bugatti Divo

A $5.8 Million Bugatti Gets A 186-Mile Test Drive Before Delivery. After That, Most Never See A Road Again

Olivia Richman

By: Olivia Richman

Published: Mar 23, at 12:35pm ET

Bugatti recently revealed its 1 of 1 white Bugatti Divo and I guess I don’t know why anyone without hundreds of millions of dollars would care.

There is no denying that the Bugatti Divo is a beautiful car. Only 40 of these hypercars exist, costing about $5.78 million when it came out between 2019 and 2021. But I also don’t know why it’s price matters either. Not only is it unaffordable for most people, but even rich people had no chance of getting one — all 40 were already spoken for before its launch. So, it’s just super expensive cars that were already designated for specific garages ahead of launch, ensuring they’d never see the track they were destined for. Again, explain the hype to me.

“The arrival of the only white Bugatti Divo in existence in Miami is a monumental moment for the car spotting community in 2026,” said a suspiciously AI-sounding comment on X (formerly Twitter).

Ah, car spotters. Yes, the white Bugatti Divo is really only interesting to those that like to spot as many rare cars as possible, especially ones that are popular on TikTok like Bugatti is. Getting to record it for a 20-second video is likely the appeal, like catching a Shiny Pokémon, thinking that the person next to you at a Beverly Hills restaurant looks like someone from that movie you saw, or being the person who gets to say “he looked at me” when watching a concert with millions of people in the audience. You’re seeing something that’s usually hidden away. And that feels special.

And it’s extra special when it’s something like a Bugatti. You’re seeing a masterpiece. Like being at a museum where you can step real close to the paintings and almost smell the oil on the canvas. This is a machine built to be extremely beautiful and powerful. This is a machine built for the track. But you will probably only see it at Car Week or cruising Rodeo Drive.

bugatti divo in white
Image Credit: Bugatti

But it’s more than seeing something rare, special, and impressive. You’re seeing something a wealthy person usually keeps to themselves. While 80% of the American population struggles paycheck to paycheck, there are some people who admire the rare wealthy people out there. Seeing a Bugatti is like seeing someone say “I’ve made it.” To some, that’s inspiring. Psychology Today even noted that some people seem to worship millionaires and billionaires. I think there’s an argument that men are especially vulnerable to this, often desperate to impress rich dudes in their circle or do anything their wealthy bosses say. They also think women are obsessed with rich dudes like they are, but I would argue that they are the ones flocking to the white Bugatti Divo a lot more, whether it’s from envy, admiration, or desire. A symbol of power. A symbol of status.

I’ve seen a lot of discourse in the car community the last few years as well — supercars are no longer exciting. Older people are getting bored by the idea of a supercar and are instead fantasizing about affordable, comfortable cars that save on gas. The idea of spending nearly $2,000 on an oil change sounds like hell, not living the dream. Having to take out a second mortgage on a home or sell your spleen if your Bugatti gets keyed is scarier than any horror movie on Netflix. So, I’d also argue that most people flocking to the white Bugatti Divo are younger men. The ones that are still hopeful that enough podcasts can make them a billionaire with a white hypercar in Miami.

Nobody is denying that the white Bugatti Divo is beautiful. I think it looks amazing. But is it actually news? Not really. It’s not like you will get one or see one.

The Bugatti Divo is undoubtedly glorious in every way

The Divo was revealed in 2018 at the Pebble Beach Concours d’Elegance (where else?), essentially the same thing as a Chiron but with better handling and cornering, in homage to Albert Divo, a French racing driver from the 1920s. It has better aerodynamics and cooling than the Chiron and a more aggressive appearance to match, thanks to its larger air intakes and rear spoiler. Thanks to its 8.0-liter quad turbocharged W16 engine (the same that’s in the Chiron), it produces 1,500 horsepower, launching it to 62 miles per hour in just 2.4 seconds. Its top speed is 236 mph, but I’m not sure how it will get anywhere near that sitting in a private garage somewhere. At least the Pebble Beach parade will let it get up to like 20 mph.

In fact, the most the Divo will get driven is during the reported five-hour test drives. Before getting handed off to their owners, the 40 Divos are carefully tesed by Steve Jenny and other trained employees. During that time, the Divo is driven through a 186-mile route through Alsace, including the Vosges mountains and public roads. Said Jenny: “The bending and hilly roads of the Vosges mountains are ideal for this test drive. Here I can check the steering, cornering behavior, shift points, and hill starts.”

And that’s just the beginning. The high-speed tests come after, with the Divo driving around a closed runway at the Colmar airport. Everything from launch control to driving modes to braking is tested here. The engine is then cooled down on a motorway. The goal is to find any little imperfection — and eliminate anything the owners may criticize. “Only then will the customer be happy with their Divo,” Jenny said. Tough crowd, but understandable after spending nearly $6 million.

The Bugatti Divo is perfection. But most of us don’t want that. There’s a reason this isn’t being filed under “news” on Autonocion.

Technical Specs

Key specs for this vehicle
Powertrain & Performance
Engine Displacement 8.0 L quad-turbo W16
Power (hp) 1,500
0–62 mph 2.4 seconds
Top Speed 236 mph
Dimensions & Practicality
Curb Weight 4,323 pounds
Pricing
Starting MSRP $5.78 million
Olivia Richman

Olivia Richman

From esports to automotive, Olivia has always been a Journalist and Content Manager who loves telling stories and highlighting passionate communities. She has written for SlashGear, Esports Insider, The Escapist, CBR, and more. When she's not working, Olivia loves traveling, driving, and collecting Kirbies.
Contact: info@autonocion.com