What’s in a color? This 1993 Porsche 968 came in such a rare color that it sold for twice as much at auction

You know when you go to a car show, and that guy has a sign in front of his C3 Corvette that says “one of one” due to a color combination he commissioned himself? Well, this is nothing like that. Recently, a 1993 Porsche 968 sold at auction for over $43,000, fetching tens of thousands more than the model is usually worth because of its special factory color.

Earlier in March 2026, a 1993 Porsche 968 sold on Bring a Trailer for $43,218. It sounds a bit crazy at first, seeing as it’s a car with a starting price of around $21,000, according to Hagerty. However, it was an intense battle during the final few minutes, and the price was soaring upwards.

That’s because this particular 968 is Wimbledon Green Metallic. Porsche only made nine 968s in this color, all for the United States market. And only one of those nine also had Light Gray partial leather upholstery. A true one-of-one.

“This thing is beautiful! That is the 90’s right there in one car!” wrote one auction viewer.

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Added another: “I have this car in Riviera Blue. I thought that was the best color until I saw this one. Got me beat.” 

On top of being a rare and beautiful color, the 1993 Porsche 968 had over $20,000 of work done by the seller. This includes reupholstering the seats and installing replacement 17″ Cup I alloy wheels, along with plenty of upgrades and repairs. He also put on many finishing touches, like painting the brake calipers in black, repainting the clock hands in neon orange, and adding new Porsche decals.

“This was a passion project of mine,” they wrote. “A lot of time, money, and love went into it, but I believed this 90’s icon, in a rare and beautiful color, was absolutely worthy of it.”

The 1993 Porsche 968 is powered by a 3.0-liter inline-four engine that makes 236 horsepower, launching the 3,000-pound car to 60 miles per hour in 6.3 seconds. It has a top speed of 157 mph. With a 50/50 weight distribution and exceptional handling, it’s a track-ready car with pop-up headlights, a power-operated sunroof, a rear hatch spoiler, and black bumperettes. It’s pure 90s style, and the color only emphasizes it.

What’s the rarest Porsche color?

Porsche is very, very into colors. You probably heard of the Paint to Sample program, which has over 220 colors to choose from. A quick scroll through the available colors shows the meticulousness of the program, featuring colors that look emotionally charged and exotic.

Porsche once stated: “A Porsche sports car makes a statement. And while the striking flylines are instantly recognizable and the performance is unrivaled, the right color can make an already exceptional car a true masterpiece. Porsche recognizes the importance of color and always has, appreciating the variations and complexities that separate a Fern Green from an Ocean Jade Metallic. From the beginning, paint has played an integral part in the Porsche story.”

However, with so many colors in Porsche’s wheelhouse, it’s difficult to pinpoint the rarest Porsche color. There have been plenty of rare colors featured across its models. I think it’s safe to say that the Wimbledon Green Metallic 1993 Porsche 968 could be one of the rarest.

Lido Gold is a super rare color for early Porsche 911 models, made from 1966 to 1968. It was a special order color and very few original examples are still around. It’s a minty green with a name inspired by the Italian word for “beach,” which fits its breezy appearance. Nobody knows exactly how many were made.

Zanzibar Red is actually not red; it’s more of a metallic blood-red orange. This was an extremely rare color found on early 996-generation Porsche models, often ordered as a special option. It’s believed there may be only 20 Zanzibar Red-colored Turbos and four to six GT2s in the world. This is another color inspired by the beaches, this time the ones in Tanzania.

Continuing the water theme, we have Tahoe Blue, named after the deep lake in California. Thanks to its metallic nature, the hue shifts a little when the light changes. This was a special color for the 911, 928, and 986 models in the early 1990s, produced for two years.

One infamous color is Moonstone, which has just been featured on 223 cars from 1979 to 1980, all 911, 924, and 928 models. Car collector Justin Roeser has been highlighted throughout the years for collecting Porsche vehicles in Moonstone. He even met the creator of the color, Vlasta Hatter. She was inspired by lilacs when she created Moonstone, which glistens and changes shades depending on the light.

“It wasn’t a metallic paint,” Hatter explained. “Instead, we used pigments that are no longer allowed today. They’re responsible for this effect. It really was a very special color.”

Color matters a lot to Porsche collectors because the brand emphasizes creating original, exceptional colors. The Wimbledon Green Metallic Porsche that sold for $20,000-plus above the model’s usual value is proof of that. It’s just one of many auctions that emphasizes the importance of uniqueness.