The Ferrari Luce was met with a collective groan \u2014 or agonizing scream \u2014 from car enthusiasts and the country of Italy. But not all hope is lost.<\/p>\n
When the Luce was revealed last week, almost everyone on the planet wondered what Ferrari was thinking. It looked like an uglier Nissan Leaf and was slower than a Tesla Model S Plaid<\/a> despite costing $640,000. It was accused of destroying Ferrari and of not deserving the prancing horse logo, since it lacked the design elements expected of the brand.<\/p>\n Luckily, the Ferrari Luce isn’t the future of the brand.<\/p>\n In an interview with Drive<\/a>, CEO Benedetto Vigna discussed Ferrari’s future after the Luce’s disastrous reveal. Going forward, don’t expect Ferrari to completely pivot to EVs.<\/p>\n “We have internal combustion, we have the hybrid, and we have the electric,” he said. “Full stop. Then the client can pick up whatever they want.”<\/p>\n This is a relief to hear. Despite the horrified backlash to the Luce, Ferrari claimed there was a ton of interest. From who? I have no ide<\/a>a<\/a>. But it’s not\u00a0insane<\/em> to believe that a supercar, even a fugly one, would get pre-orders. However, it’s not like people are going to be buying it for years to come. Or even months.<\/p>\n I think Ferrari knows this. So they’re not going to leave us with just the Luce. They know that’s not viable.<\/p>\n While Vigna seemed level-headed about the future of Ferrari, keeping ICE cars and all, he seemed a bit delulu about the Luce.<\/p>\n He claimed that the Luce was created after Ferrari was told by multiple would-be customers that they’d only buy a car if the brand offered an electric option. Vigna wanted to be on top of this, bringing an EV to these potential clients before more people demanded one.<\/p>\n But just because some people \u2014 allegedly \u2014 wanted an electric Ferrari, I doubt they were envisioning a lifeless, overly round dork of a car. The Luce has over 1,000 horsepower and has impressive-ish acceleration, but Ferrari buyers want something that will impress even while parked. They want presence. They want prestige. They don’t want an ugly, cheap-looking pill-shaped thing that looks goofier than a toy car.<\/p>\n “I think that it does not matter which technology you use, as long as you deliver something that the people are in love with,” Vigna said.<\/p>\n Does… Does he think people love the Luce? Why is Ferrari continuing to pretend everyone is buying and obsessing over the Luce? Just admit you messed up. There’s a reason you had to promise more ICE vehicles are coming. C’mon.<\/p>\n","protected":false},"excerpt":{"rendered":" The Ferrari Luce was met with a collective groan \u2014 or agonizing scream \u2014 from car enthusiasts and the country … <\/p>\nThe future of Ferrari isn’t doomed after all<\/h2>\n
Is Ferrari aware nobody likes the Luce?<\/h2>\n