The struggling automotive firm reported a loss of $386 million in the last quarter of 2025. As its vehicles are built in the UK, US sales have also been hit hard by recent tariffs. JLR has apparently forked out over half a million dollars on the fees since the Trump Administration raised import duties almost a year ago.<\/p>\n
It\u2019s also pretty bad timing as the automotive industry in general is a bit chaotic at the moment. The company pivoted heavily into EVs, and now many other OEMs are pivoting away<\/a> from the platform. Consumers are calling out for cheaper vehicles<\/a> amidst slumping sales. Luxury companies like BMW<\/a> and Lucid<\/a> are listening, but the shift could spell trouble for the ultra-premium brands JLR is built on.<\/p>\n Range Rover is still shockingly solid though. Buying one usually involves spending some time on a waiting list. That time may be extended due to the supply issues and subsequent pause in production. Not every part of JLR is affected by the shutdown, though.<\/p>\n While the two-week break in production is pretty bad news for Land Rover and JLR in general, Jaguar isn\u2019t actually affected by this. Because Jaguar hasn\u2019t actually built a vehicle since 2025. In December of that year, a black F-Pace rolled off the line at Solihull marking the end of Jaguar\u2019s gasoline era. It was fitted with a 5-liter supercharged V8, and handed to the Jaguar Daimler Heritage Trust in Gaydon to be preserved in perpetuity.<\/p>\n Jaguar was going all electric, and doing it with a totally new EV. So the problem-plagued I-Pace<\/a> was put to bed too. If you spent last year living in a cave and missed Jaguar\u2019s relaunch, it was a bit of a disaster. I\u2019m sugar coating that, it was possibly the worst rebranding in automotive history.<\/p>\n Jag changed its logo, and didn\u2019t bring back a roaring cat. Instead it became this soulless, lower-case, spelled out thing. The ad used to highlight the relaunch had nothing to do with cars. It looked more like someone had trained an AI on two decades worth of Sephora ads then told it to be as inclusive as possible in its output. Then the vehicle itself, the “Jaguar 00,” looked pretty bad. It was like someone had crossbred a Chrysler 300 with a rooftop heat pump.<\/p>\n After pushing the theory to the limits, Jaguar decided to fire the marketing firm responsible and pull back a bit. The worst of it is, the struggling company killed off four cars<\/a> people may have actually bothered with to do all of this.<\/p>\n So Jaguar has evolved from an unprofitable mess that doesn\u2019t know what it\u2019s supposed to be, into an idle unprofitable mess that doesn\u2019t know what it\u2019s supposed to be. And Land Rover, the cash cow that has kept the entire automotive group afloat for years, has joined it in building absolutely nothing. For a couple of weeks anyway.<\/p>\n <\/p>\n <\/p>\n","protected":false},"excerpt":{"rendered":" Jaguar Land Rover\u2019s main plant in Solihull, England, is not producing any vehicles. For a couple of weeks anyway. A … <\/p>\nThe pause at Solihull is the latest, and the least, of Jaguar\u2019s problems<\/h2>\n
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